Announcing Our New Identity
We are proud to announce the launch of our new logo and brand identity as part of our evolution.
Our story began in 2008, when Plustrust started providing The Young Changemakers Fellowship opportunities in inclusive education and animal welfare. A fellowship that provided pre-incubation support to young people to test their ideas and address social, environmental and other related issues to improve the lives of people around them.
Since then, Plustrust has grown and evolved, diversified and increased its reach. Now our focus is providing micro-incubation support to women from rural, resource-poor communities through the Plustrust fellowship programmes.
Today, after twelve years we are rebranding with a new logo and colours to better reflect who we are.
After many sessions of brainstorming, we have chosen the new logo to represent our work on the ground and the key elements convey our vision, mission, values and orientation for growth.
Our Vision: A world where all people – especially those from resource-poor communities – have the opportunity to create an impact for themselves and others.
Our Mission: To build an ecosystem to inspire and nurture women as changemakers and entrepreneurs.
Our Values: Compassion, Equality, Courage, Dialogue and Freedom to innovate and experiment
The ‘t’ depicted as a sprout, represents our work with women to help their ideas sprout and grow. Clean, natural organic colours make up the Plustrust colour palette. The different colours represent our work in the community.
Brown signifies our work rooted in the community
Shades of Orange stand for joy and hope that we wish to bring in our engagement with women
Green signifies the sprouting of ideas and growth of the individuals with whom we engage
We hope you like the new look and feel of Plustrust.
International day of Rural Women 2021
Lakshmi Baghel, Khandwa (Block), M.P.
“My name is Laxmi Baghel, I live in village Barakund Khalwa block.
I am working through Swadhar Fellowship in 2019-20 to make women and adolescent girls aware of their menstrual cycle and improve their livelihood among our Korku community.
Because no one talks openly on this subject, even teachers do not teach openly in school.
Initially, I had a lot of trouble in discussing this topic, but gradually I started discussing their domestic problem, their own problems, they started joining me and started talking openly about the menstrual cycle.
The Swadhar Fellowship gave me the courage to speak out among the family, and that there are other girls like me in the community to raise their issues.
Not only have I seen a change in myself through fellowship, but I am also seeing a change in my family.
Through Hunar Ki Pathshala, 200 women and adolescent girls in the community were taught safe use of Sanitary pads and also discussed the things to keep in mind during their hygienic menstrual cycle.
And continuously working with 15 women and 20 adolescent girls for their health and employment on bamboo made products and kitchen garden.
In emergent situations, I also teach children in the center of my community.”
– Building resilence and strength in Rural women, to see more such stories check out our Social Media pages.
In 2017, plus trust received more than 100 fellowship applications out of which twenty candidates got selected for a four days workshop on self-learning and development in Udaipur. This Workshop aimed to introduce the candidates to new ideas and concepts in the field of education and provide them an opportunity to interact with people working in the same field and support them to develop their initial ideas into a sustainable project.
Please follow the link below to read the full report.
UDAIPUR WORKSHOP REPORT 2017
Anand Bhavan in Udaipur was the picturesque setting for our workshop. The organising team, Smriti Kedia and Charu Bhatti , felt privileged to receive over 70 applications. They identified 18 potential fellows after a rigorous screening, including four young women from Madhya Pradesh and one from Uttar Pradesh besides 14 women from South Rajasthan .
Beginning with games and activities, participants actively engaged in discussions and activities to understand different approaches, differentiating clearly between charity, service delivery and enterprise. The field visits to NGOs in education and Animal Aid and the heritage walk to Udaipur city were exciting experiences and group members. Aided by the though provoking session form Ms Lakshmi Murthy, activists Ms. Manju , Ms. Sumitra and Ms Rukmini IAS, they wrestled with their project ideas to come up with specific goals