Sept, 2021

We are happy to announce that Dr Lalitha Iyer, our Managing Trustee and Ms Lakshmi Raman, Consultant to Social Sector presented a paper on ‘Increasing Women’s Agency through Entrepreneurial Mindset Development, The Plustrust Model’, at India’s biggest Applied Behavioural Science summit dated 21 September 2021.  The paper examined the implicit stereotypes in mainstream entrepreneurship promotion and development. It compared the Plustrust 3Ps (Personal, Project and Professional Strengths) model with the Entrepreneurial Mindset Profile Inventory (EMPI) model and other approaches to promote rural women Changemakers. They also drew attention to issues for further exploration. Click to watch :

https://www.youtube.com/watch?v=W7bm_G7HICo

Jan, 2020

Our Managing Trustee, Ms Lalitha Iyer in conversation with GiveIndia

https://www.giveindia.org/blog/small-talk-with-lalitha-iyer/?fbclid=IwAR2KBppnp1mAOa5Y6df0BjYq5iG1B9-ZUBkD56f-aM40-MOmUggkJ5RwHUk#thro

Jan, 2020

Smriti Kedia, our Founder and Trustee in conversation with Keith J. Fernandez, Special to GN (Gulf News) Focus speaks about the work done by Plustrust to nurture women entrepreneurs and what it means to be one in rural India. Click to read:

https://gulfnews.com/world/asia/india/tackling-the-gender-gap-in-entrepreneurship-in-india-1.1579604654187?fbclid=IwAR0ChotaHt6_-2h2bsNjEL4se9b9u10Z0wKj92POdIwAIhSLXnpTUalS_1E