Our Identity
Announcing Our New Identity
We are proud to announce the launch of our new logo and brand identity as part of our evolution.
Our story began in 2008, when Plustrust started providing The Young Changemakers Fellowship opportunities in inclusive education and animal welfare. A fellowship that provided pre-incubation support to young people to test their ideas and address social, environmental and other related issues to improve the lives of people around them.
Since then, Plustrust has grown and evolved, diversified and increased its reach. Now our focus is providing micro-incubation support to women from rural, resource-poor communities through the Plustrust fellowship programmes.
Today, after twelve years we are rebranding with a new logo and colours to better reflect who we are.
After many sessions of brainstorming, we have chosen the new logo to represent our work on the ground and the key elements convey our vision, mission, values and orientation for growth.
Our Vision: A world where all people – especially those from resource-poor communities – have the opportunity to create an impact for themselves and others.
Our Mission: To build an ecosystem to inspire and nurture women as changemakers and entrepreneurs.
Our Values: Compassion, Equality, Courage, Dialogue and Freedom to innovate and experiment
The ‘t’ depicted as a sprout, represents our work with women to help their ideas sprout and grow. Clean, natural organic colours make up the Plustrust colour palette. The different colours represent our work in the community.
Brown signifies our work rooted in the community
Shades of Orange stand for joy and hope that we wish to bring in our engagement with women
Green signifies the sprouting of ideas and growth of the individuals with whom we engage
We hope you like the new look and feel of Plustrust.